Art direction – Jack’s Barbershop

Description

Design of the overall art direction for Jack’s Barbershop in Luxembourg, including the salon's visual identity and brand universe. This art direction for the Luxembourg barbershop defined a strong, authentic, and consistent style, aligned with the world of premium barbering. The project establishes a structured visual identity that reinforces the salon's upscale image and ensures consistency across all communication materials.

Objective

The objective of this barber shop Luxembourg artistic direction was to create a coherent and recognizable visual identity, capable of reflecting the universe and values of Jack’s Barbershop. This artistic direction serves as the basis for all of the show's communication: digital media (social networks, website), physical media (window display, internal branding) and overall consistency of the brand image. It positions Jack’s Barbershop as a premium and modern salon in Luxembourg